END OF TREND
Orientation & Relevance through Style.
A Google search for the buzzword Japandi returns over 14 million results. Boho style brings up 164 million. And Scandinavian Design a remarkable 198 million. Is that still orientation? Direction? Differentiation? New trends overwhelm us almost daily. Everything is the new hype from one moment to the next. Social media channels are fuelling this sensory overload. But before the latest trend has even been realised – it is no longer a trend, but has already been overtaken by the next one.
Rooms, furniture and surfaces are viewed together in a completely trendless way. Different needs and preferences decide what appeals. Personal taste is characterised by a variety of influences. Personal. Social. Political. Cultural.
END OF TREND
Orientation & Relevance through Style.
A Google search for the buzzword Japandi returns over 14 million results. Boho style brings up 164 million. And Scandinavian Design a remarkable 198 million. Is that still orientation? Direction? Differentiation? New trends overwhelm us almost daily. Everything is the new hype from one moment to the next. Social media channels are fuelling this sensory overload. But before the latest trend has even been realised – it is no longer a trend, but has already been overtaken by the next one.
Rooms, furniture and surfaces are viewed together in a completely trendless way. Different needs and preferences decide what appeals. Personal taste is characterised by a variety of influences. Personal. Social. Political. Cultural.