The future in our hands
Interprint at the ŁDF 2023
We tend to wonder what impact the past has on our everyday life. What if our lives are just as deeply affected by the images of the future we carry within us? Interprint welcomes you to reflect on this question and join the upcoming edition of the Łódź Design Festival. In its role as a sponsor, the company is strongly supporting the event.
This year's Łódź Design Festival will take place between May 18-28 under the "Future Perfect" motto! The main subject encourages us to rethink the design visions of the future and their impact on the present. The starting point will be, among others, the search for an answer to the question: Instead of predicting the future, can we design it together?
Design: future
The motto of this year's edition of the event is close to Interprint. The company is constantly analysing the changes that are taking place in society, among others,under the influence of the experience with the pandemic. According to trendwatchers associated with Interprint, the future of design will be based primarily on the culture of self-care and mental and physical well-being. A sense of identity and drawing on local traditions will also play an important role, as well as, invariably, care for the planet. A good opportunity to reflect on how design will evolve will be the Innovation Day that is to take place on May 20 as part of the festival. It will begin with a lecture by Maurizio Burrato (Managing Director and Brand Ambassador of Interprint Italia).
make me!: in search of talents
A regular event accompanying the festival is the make me! competition. This allows the discovery and support of young talent, whose creativity and fresh outlook may determine the future of design. Maurizio Burrato, who will join the jury, will share his impressions of the submitted designs. What do you pay the most attention to when evaluating works?
“Almost all of our purchases are based on an emotional impulse, personally I pay most attention to the true intention of the product. (...) Always look for the path that leads to beauty and never forget to protect the common good”, explains the juror.
Just like last year, a special Interprint Award will also be awarded. The company sees great potential in young designers who are not afraid to break the mould and who are a wealth of creative energy.
Attend the event, meet experts from the world of design, experience the contact with innovative trends, style and patterns and find the answer to the question: can you design your future?
