&CO wins!
The German Design Award 2024 goes to Interprint
Excellent! The &CO stylebook for Interprint's trade fair exhibit at the Design Post Cologne wins the German Design Award 2024 in the category "Excellent Communication Design – Editorial." This coveted trophy enjoys a high reputation worldwide. Interprint joins the ranks of the best. Once again.
&CO is the concept with which Interprint is once again questioning everything. Lifestyle. Interior. Design. But also provides the answers. Co-creation, co-working, co-individualization. Home, life, work, shopping - living environments are changing. The transitions are becoming fluid. Rooms are losing their clearly defined function. In future, furniture and surfaces will have to be thought of together. Everything is allowed. Everything creative is desired. But to do this, you have to free yourself from classic thought patterns. And have a partner who accompanies, encourages and enables the stylish play with the unexpected. A partner like Interprint.
Lifestyle staged differently
At the Design Post Cologne in May 2023, Interprint invited people to break the rules of the industry. To think anew. To playfully shape the future. With success: all trade visitors went home inspired. With a bag full of new ideas. And with a style book full of ideas. And it was precisely this that impressed the top-class international jury of the German Design Awards. Always on the lookout for trend-setting design and outstanding creative achievements, the experts found what they were looking for in Interprint's &CO Stylebook. Unusual and with a fine sense for the new, &CO was presented there. The concept. The backgrounds. The decors. The various playgrounds from which designers can draw inspiration for new interior worlds.
Co-creation to the core
In keeping with the &CO concept, the stylebook was also co-created. The Interprint marketing team worked closely with partners lamoto design studio for the visual concept, DIIIP Projekt for the exhibition concept and Baust Kommunikation for the content. Unusual. Colourful. Lively. Authentic. The Interprint Stylebook is a creative tool that is a pleasure to leaf through. Again and again. And always discovering something new.
"We are extremely proud. And we are delighted that our &CO concept is now also recognized as outstanding on completely different levels. The German Design Award confirms this. It shows that we are on the right track with our ideas. As design experts, innovation drivers and style consultants for the interior industry, we are always good for surprises," explains Steffen Fillibeck, Director Marketing & Design at Interprint. The new award is not the first time creativity has been recognized. Interprint has already won several international design awards in the past. For decors. For communication concepts. For trade fair appearances. The new German Design Award is therefore in good company.
